Posts tagged with ‘Rusty’


It was nearly two years ago that Rusty was finally unveiled: the cover was pulled back and the latest iteration of a car-turned-legend was shared with the world at SEMA, 2015. However, two years of hard work was poured into the car, only to be followed by nearly two years of radio silence, relegating the car to borderline secrecy, short of the occasional public appearance.

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Deciding upon an engine for my car, Rusty, was far from a simple task. I’d like to suggest that all along, I knew exactly what I wanted, but that couldn’t be further from the truth. In fact, several engines came to the shop, and then left on truck beds… An S62, an M106, and I even came close to pulling the trigger on an S85 V10 before I finally settled on what I felt was most true to form: the truly unique, and truly “BMW” S38 inline-six.

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To celebrate the completion and revival of our project E28, “Rusty,” we launched the most recent art print from the Lowly Gentlemen. Andrew Ritter paired his talent with paper once again, this time depicting Rusty from the inside out, celebrating everything that comprises its latest form. A handful remain from our unveiling last year, waiting for homes on shop and office walls, and what better time than now than to bring the beautiful prints in to the spotlight.

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For two weeks, the city of Essen, Germany becomes the focus of the automotive world. More than 350,000 people gather to attend the Essen Motor Show, which trails only behind SEMA as the second largest auto show in the world. Focused specifically on the aftermarket, it is inarguably the premiere event for tuners in all of Europe.

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Rusty Slammington – Today at SEMA, one day before the show begins, Mike Burroughs revealed his famed creation. After four years behind closed doors and two years under the knife, we’ve pulled the cover back on Rusty Slammington. From the tube chassis and the and custom H&R suspension, to the race-prepped S38 and the center-lock BBS E52s, little remains from the E28’s past iteration; however, Rusty’s heart and soul remains. Today, a legend has returned.

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