It’s been several months since our last off-road excursion, with most of our attention focused on preparing Rusty Slammington for SEMA and the Essen Motor Show. However, we made a promise to ourselves some time ago that on the first available weekend, we’d hit the dirt, and on Sunday afternoon, we did just that.
“Would you like to see the E9?” I was asked. We had just finished our tour of the H&R factory, and shortly after, our original itinerary had us on our way back to Essen for the final days of the Essen Motor Show. The prospect of seeing an E9 – Christian Heine’s E9 – was alluring, as I was certainly expecting a nice car. However, through the years, I’ve seen my fair share; predictably, I wasn’t jumping at the opportunity. Interested? Sure. But not enthralled.
It was more than two years ago that my relationship with the team at H&R began. Ever since, it has grown more and more clear that beyond producing world class suspension components, H&R is a brand owned, operated, and driven by automotive enthusiasts. Their passion for cars and the driving experience is usurped only by their drive to produce springs and shocks of the highest caliber and quality, not only in their homeland of Germany, but in the world.
Browsing the halls of the Essen Motor Show has been a unique experience. As an event, it’s largely different from anything stateside, blending aspects of a car show, a trade show, and major event together in a way that is clearly successful. Unaware of what to expect as I moved from booth to booth, I found myself thrilled to find a Peugeot that grabbed my attention.
For two weeks, the city of Essen, Germany becomes the focus of the automotive world. More than 350,000 people gather to attend the Essen Motor Show, which trails only behind SEMA as the second largest auto show in the world. Focused specifically on the aftermarket, it is inarguably the premiere event for tuners in all of Europe.