Browsing the halls of the Essen Motor Show has been a unique experience. As an event, it’s largely different from anything stateside, blending aspects of a car show, a trade show, and major event together in a way that is clearly successful. Unaware of what to expect as I moved from booth to booth, I found myself thrilled to find a Peugeot that grabbed my attention.
For two weeks, the city of Essen, Germany becomes the focus of the automotive world. More than 350,000 people gather to attend the Essen Motor Show, which trails only behind SEMA as the second largest auto show in the world. Focused specifically on the aftermarket, it is inarguably the premiere event for tuners in all of Europe.
We’ve arrived at the year’s busiest holiday once again, and along with the rest of the world of retail, there’s lots to share here at the Lowly Gentlemen. We’ve brought about store-wide discounts for everything in stock as we make way for the upcoming LG lineup; we’ve got all-new plate frames just in time for the holiday, and best of all, we’re excited to announce Andrew’s latest art print in celebration of Rusty Slammington’s return.
Most look at Black Friday as a day to cash in on killer deals and maybe even fight a stranger over a discounted toaster oven. Hoonigan’s Black Friday may have a different take on the “holiday” but it doesn’t lack any of the chaos. Nissan and Hoonigan paired up to take over the abandoned Hawthorne Mall in Los Angeles, CA using Chris Forsberg and Ryan Tuerck each piloting a 1000 horsepower 370z, to shred a path of destruction.
The pressure was building as the weeks closed in on our deadline for SEMA. The list of things to finish on Rusty seemed to grow longer by the day, with several major tasks still miles from completion. Byron Wilcox and I had set out to build the car ourselves, solely and without help, but as time went on, other friends such as Khalil Kassem and Eric Walton spent evenings at the shop helping to see the car through to completion for its big unveil.