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On the 4th of November, 1950, thirty cars gathered on the practice tee and driving range of the Beach Club, a range that sat adjacent to the now-famous Lodge of Pebble Beach in Monterey, California. These thirty cars and their meticulous owners were, unbeknownst to them, embarking upon a tradition that would carry forth more than half a century to become what is widely considered the most prestigious automotive display in the world.

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As the 2013 Formula Drift season came to its final event, GSR Autosports driver Michael Essa sat with a sizable points lead. It was abundantly clear that the cards were in his favor – only two other drivers stood a reasonable chance to take home the overall win: Chris Forsberg and Fredric Aasbo, and it was still a long shot for both. Third place, however, was still up for grabs, and the Nitto team still stood a chance to take home a trophy.

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Photography by Kielan Prince
It was nearly four months ago when Kielan Prince approached Eric about shooting his M3 – a standard affair. Pick a time and place, get together, and shoot some photos. After an hour, maybe two, Kielan would presumably wrap things up and head home to begin his editing process, and before we know it, the rest of the world is able to enjoy some beautiful photography of a beautiful car.

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In celebration of the design and engineering that go into every one of the iconic wheels that have earned their spot in automotive history, The Lowly Gentlemen are offering a special #WheelWednesday discount on our wheel shirt designs. For Wednesday only, we are offering %30 off the original price while supplies last. Some sizes may be running low as we clear our shelves for the upcoming winter line, so place your order before they’re all gone.

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newing-beetle-air-lift-alpil-title

The Volkswagen Type 1, more commonly and affectionately known as the VW “Beetle,” was born three quarters of a century ago in 1938, rendering it the longest-running and most-manufactured car of a single platform in automotive history when its production came to an end in 2003. Its unique styling and huge influence in pop culture have lead it to become one of the most iconic cars in history – fitting for a brand who’s name directly translates to the “people’s car.

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