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[stayclassy]

Originally Posted by http://reinventingwheels.blogspot.com.au/

No one likes a warm beer!
You can’t argue when people vote with their wallets. "Australia used to be a beer-drinking nation," CommSec analyst Savanth Sebastian has been quoted saying in an online SMH article."That has changed, just like a whole host of other things, perhaps it’s all about quality not quantity, or perhaps Aussies are taking health matters seriously." Mr Sebastian says. In line with the "quality" point that was raised, I found Perniclas Bedow's latest design for the Danish brewer Mikeller to be rather fitting as production has been limited to only 3,500 bottles. The studio created a temperature sensitive label that lets you know if the beers are still cold. Since no one likes a warm beer and Australia can be a very hot country, I think it’s a brilliant idea that’s been well executed.

According to a report released by the Australian Bureau of Statistics last month, sales of beer, which account for 42 per cent of all alcohol sold in 2010-11, are down from previous years.

Click here for more info/links etc
http://reinventingwheels.blogspot.co...warm-beer.html
The ABS stats got me wondering,do you drink beer? have you stopped drinking? have you moved away from beer to other drinks?

[Nicolaus Pro]

much better than the dumb ass mountains on coors light or whatever

[CubbyChowder]

It might also have to do with the expense. My buddy just got back from a 3-month trip to Australia and he said that a 24 pack of shitty beer cost the equivalent of $50 US

[SmokeyTheBear]

If you need a temperature gauge mounted on your beer to tell you that it's cold enough to drink you shouldn't be drinking beer...

[BADwayz]

When I take things out of my refrigeration unit, I expect them to be cold, I dont need a gauge to tell me that. If things are not cold, I will replace my fridge, not what beer I drink.

On topic though, I prefer room temp beer.

[Rhynolite]

Originally Posted by BADwayz

When I take things out of my refrigeration unit, I expect them to be cold, I dont need a gauge to tell me that. If things are not cold, I will replace my fridge, not what beer I drink.

On topic though, I prefer room temp beer.

That would be for good reason.

The reason behind all these major beer "manufacturers" pushing these HOLYSHITNEGATIVE6000DEGREES labels is because when the beer is that cold it numbs your taste buds, effectively rendering you unable to discern how the beer actually tastes. This means they don't have to spend $$$$ to make it taste good, just spend that $$$$ to make you unable to taste it through marketing.

Try this - get a Guinness (or an oatmeal stout, or whatever kind of stout you love) and fridge it. Take it out of the fridge and pour it. Immediately take a sip. Tastes okay. Wait 20 minutes, take another drink. Tastes better. Wait 10 minutes, take another. Tastes better...

Great breweries don't recommend you more or less freeze your beer, and that goes double for stouts. They usually recommend cellaring and serving ~55F for a nice balance between flavor and refreshment.

/soapbox

[kini1950]

I dont need a gauge to tell me that. If things are not cold, I will replace my fridge, not what beer I drink.

[schroedin]

Originally Posted by CubbyChowder

It might also have to do with the expense. My buddy just got back from a 3-month trip to Australia and he said that a 24 pack of shitty beer cost the equivalent of $50 US

holy fuck I thought 14 for a case of natty was a lot

[benz88]

Coor Light has had those temperature sensitive labels for a few years now. When the beers cold the mountains are blue but turn to white as the beer warms.

Also beer here is around $43 for a 24 for bud and others.

[aLaFleur]

Originally Posted by Rhynolite

That would be for good reason.

The reason behind all these major beer "manufacturers" pushing these HOLYSHITNEGATIVE6000DEGREES labels is because when the beer is that cold it numbs your taste buds, effectively rendering you unable to discern how the beer actually tastes. This means they don't have to spend $$$$ to make it taste good, just spend that $$$$ to make you unable to taste it through marketing.

Try this - get a Guinness (or an oatmeal stout, or whatever kind of stout you love) and fridge it. Take it out of the fridge and pour it. Immediately take a sip. Tastes okay. Wait 20 minutes, take another drink. Tastes better. Wait 10 minutes, take another. Tastes better...

Great breweries don't recommend you more or less freeze your beer, and that goes double for stouts. They usually recommend cellaring and serving ~55F for a nice balance between flavor and refreshment.

/soapbox

Well that's some interesting information. I was totally unaware of that.